Laura Short McIntire
President, LSM Communications, LLC
Creative Director and Curator, South Bay Families Connected
Laura launched LSM Communications, LLC, (LSM) upon signing its first client in October 2013. In August of 2015 she and her team brought the South Bay Families Connected (SBFC) project online with the goal of having a positive impact on the social-emotional wellness of youth in the South Bay. Prior to that, Laura had two decades of experience in the health care field as a consultant in the Health Care Management Consulting Division of Ernst & Young, as the Director of Physician Relations at Saint Joseph Medical Center, Burbank, and as the Regional Director of Marketing and Public Relations at the Cedars-Sinai Cancer Center. Laura graduated from UCLA with a B.A. in Psychology and a business emphasis minor. As an undergraduate she served as a Behavior Modification Therapist and T.A. in the UCLA Autism project, as a research assistant in memory functions, and as an English and psychology tutor for the UCLA Athletic Department. The SBFC project has allowed Laura to circle back to her passion and desire to have a lasting and positive impact on mental heath and wellness.
Vice President, Content Production (January 2017 - present)
Melissa's extensive experience as a producer and director includes her work on the Dr. Phil, Show, as well as at Pie Town Productions. In partnership with Laura, Melissa is the creative force behind the various SBFC video series. She is particularly passionate about sharing authentic stories of struggle and perseverance in a way that is both sensitive to the story teller and meaningful and enriching to the viewer. She directs all aspects of the SBFC video productions, from subject selection, talent direction, filming , and editing. She is a graduate of the University of Mississippi. The value of Melissa's work and our appreciation for her ongoing contributions to the SBFC project are immeasurable.
Manager, Social Media and Website Production (August 2017 - present)
As a part-time staff member with extensive expertise in digital media management, Kelsey is responsible for social media content production and engagement for several LSM clients on numerous platforms. She is also busy building the Families Connected website and managing the SBFC event calendar, blog publications, and research updates. Kelsey is passionate about helping youth and is dedicated to her primary job as the head volleyball coach at a high school in Petaluma, CA, and head coach for a Sonoma volleyball club. A graduate of Sonoma State University with a degree in Early Childhood Studies, Kelsey was named as an All American middle blocker her senior year. Kelsey is inspired to help youth directly through coaching, teaching, and her work with the SBFC project.
Freelance Multi-Media Production (2016 - present)
James' role on the team in sound production for LSM video productions, his graphic design work creating SBFC Partner School logos and promotional material, and other project work for both print and digital applications, has been invaluable. A graduate of Cal State Dominguez Hills with a degree in sound engineering and graphic design, he is skilled in numerous platforms. We are grateful to James for his ongoing commitment to the improvement, growth, and impact of the SBFC project and to LSM's clients.
Anna Pirkl, M.A., LMFT, ATR
Consultant, SBFC Empathy and Compassion Project (June 2017 - present)
Anna and Laura have partnered to create the SBFC Empathy and Compassion Project. A graduate of the Loyola Marymount Masters program in Marital and Family Therapy with specialized training in Clinical Art Therapy, Anna has extensive experience as an art therapist and trauma specialist for youth. In addition to her own private practice, Anna has worked as a therapist and group facilitator at Central Juvenile Hall, as a primary therapist at the Airport Marina Counseling Service, as an LAUSD Health Start Counselor, and as a psychotherapist at Recovery Now.
Manager, Research and Quality Assurance (September 2017 - present)
Katie joined the team in October, 2017 and has been a valued member of the team ever since. A graduate from the University of Southern California with a B.A. in English and a minor in cinema studies, Katie has an eye for detail and organization, working to proofread and manage content and engagement tracking for the SBFC project, as well as assisting with strategic plans for LSM clients. As someone who desires to be of service in a meaningful project, she finds her contributions to SBFC, though often behind the scenes, to be deeply gratifying. Currently, she is pursuing a graduate program in the health sciences in addition to working for LSM.
Freelance Website Manager (June 2015 - present)
A graduate of the Sonoma State School of Business, Danny is a freelance website builder and manager for LSM Communications, providing outstanding service on numerous platforms. Danny's full-time job is with a non-profit in Santa Rosa, CA, that employs at risk youth to complete restoration/conservation projects while providing them with job readiness skills and giving the youth the opportunity to earn a high school diploma. He is passionate about the environmental and teen wellness and is an enormous asset to the South Bay Families Connected project.
Past Team Members with a Lasting Impact
Director of Production (2013 - 2016)
Though Dana is no longer a member of the SBFC production team, this page would not be complete without acknowledging her for the intuition, talent, and dedication that she gave to the initial production and launch of the SBFC website. A film school graduate of NYU's Tisch School of Arts, Dana has worked at Netflix, CBS, MTV and the Colbert Report, among others. She spends additional time at red carpet screenings of her own independent, award-winning productions. We will forever be grateful that Dana paused a long while at LSM upon her path to big things. Good luck, Dana B!
Holly Francisco Maynes
Graphic Designer (February 2014 - 2018)
Holly is a talented graphic artist whose experience in corporate communications spans two decades and includes design and production of advertising and collateral materials for Northrop Grumman, Cannon Computers, Fremont Investment & Loan, The U.S. Open, Healthcare Partners, Cristel David Broadcasting, Wilshire Holdings Corp., Behavioral Health Services, INN8DESIGN, and more. We will forever be grateful to Holly for consistently delivering clean and compelling design work to the SBFC project and our numerous health care clients. Wishing her all the best and many adventures in her retirement.
A Flexible Team
When needed, we have a team of exceptionally talented independent contractors, from photographers to printers, who are available under the LSM umbrella. This approach allows us flexibility in assembling the best team for each client's unique needs, goals, and budget.