My team and I are honored to work with our incredible Families Connected Partner School administrators, teachers, and student counselors, as well as our outstanding not-for-profit clients. We know without a doubt that we are all committed to our shared goal of having a positive impact in the lives of the people we serve.
— Laura

Laura Short McIntire

President, LSM Communications, LLC &
Founder, The Families Connected Project


  Laura Short McIntire (left) with Melissa Overholt (right)

Laura Short McIntire (left) with Melissa Overholt (right)

Laura launched LSM Communications, LLC, (LSM) in October 2013. In August of 2015 she and her team brought the South Bay Families Connected (SBFC) project online with the goal of having a positive impact on the social-emotional wellness of youth in the South Bay. Prior to that, Laura had two decades of experience in the health care field as a consultant in the Health Care Management Consulting Division of Ernst & Young, as the Director of Physician Relations at Saint Joseph Medical Center, Burbank, and as the Regional Director of Marketing and Public Relations at the Cedars-Sinai Cancer Center. Laura graduated from UCLA with a B.A. in Psychology and a business emphasis minor. As an undergraduate she served as a Behavior Modification Therapist and T.A. in the UCLA Autism project, as a research assistant in memory functions, and as an English and psychology tutor for the UCLA Athletic Department. The SBFC project has allowed Laura to circle back to her passion and desire to have a lasting and positive impact on mental heath and wellness.

Melissa Overholt

Vice President, Content Production (January 2017 - present)

Melissa's extensive experience as a producer and director includes her work on the Dr. Phil, Show, as well as at Pie Town Productions. In partnership with Laura, Melissa is the creative force behind the various Families Connected video series. She is particularly passionate about sharing authentic stories of struggle and perseverance in a way that is both sensitive to the story teller and meaningful and enriching to the viewer. She directs all aspects of the SBFC video productions, from subject selection, talent direction, filming , and editing. She is a graduate of the University of Mississippi. The value of Melissa's work and our appreciation for her ongoing contributions to the SBFC project are immeasurable. 

Katie Frankle

Katie Frankle

Senior Editor (March 2017 - present)

Katie is an online editor for LSM, and manages is involved in reviewing and editing online content and blog submissions for the Families Connected project. As the pace of life accelerates, she's committed to furthering content about health and emotional wellness and happiness. She's a graduate of the University of Alabama where she has a B.A. in English and a minor in Radio Broadcasting. Katie worked as an online editor for Fine Living Network (now the Cooking Channel) and also as a public radio reporter where her work aired on Marketplace. She currently manages digital marketing projects and products.

Kelsey McIntire

Kelsey McIntire

Manager, Social Media and Website Production (August 2017 - present)

As a part-time staff member with extensive expertise in digital media management, Kelsey is responsible for social media content production and engagement for several LSM clients on numerous platforms. She is also busy building the Families Connected website and managing the SBFC event calendar, blog publications, and research updates. Kelsey is passionate about helping youth and is dedicated to her primary job as the head volleyball coach at a high school in Petaluma, CA, and head coach for a Sonoma volleyball club. A graduate of Sonoma State University with a degree in Early Childhood Studies, Kelsey was named as an All American middle blocker her senior year. Kelsey is inspired to help youth directly through coaching, teaching, and her work with the SBFC project.



James Hogan

Freelance Multi-Media Production (2016 - present)

James' role on the team in sound production for LSM video productions, his graphic design work creating SBFC Partner School logos and promotional material, and other project work for both print and digital applications, has been invaluable. A graduate of Cal State Dominguez Hills with a degree in sound engineering and graphic design, he is skilled in numerous platforms. We are grateful to James for his ongoing commitment to the  improvement, growth, and impact of the SBFC project and to LSM's clients. 


Daniel Reily

Daniell Reilly 

Freelance Website Manager (June 2015 - present)

A graduate of the Sonoma State School of Business, Danny is a freelance website builder and manager for LSM Communications, providing outstanding service on numerous platforms. Danny's full-time job is with a non-profit in Santa Rosa, CA, that employs at risk youth to complete restoration/conservation projects while providing them with job readiness skills and giving the youth the opportunity to earn a high school diploma.  He is passionate about the environmental and teen wellness and is an enormous asset to the South Bay Families Connected project.


Past Team Members with a Lasting Impact


Dana Brawer

Director of Production (2013 - 2016)

Though Dana is no longer a member of the SBFC production team, this page would not be complete without acknowledging her for the intuition, talent, and dedication that she gave to the initial production and launch of the SBFC website. A film school graduate of NYU's Tisch School of Arts, Dana has worked at Netflix, CBS, MTV and the Colbert Report, among others. She spends additional time at red carpet screenings of her own independent, award-winning productions. We will forever be grateful that Dana paused a long while at LSM upon her path to big things. Good luck, Dana B!


Holly Maynes

Holly Francisco Maynes

Graphic Designer (2014 - 2018)

Holly is a talented graphic artist whose experience in corporate communications spans two decades and includes design and production of advertising and collateral materials for Northrop Grumman, Cannon Computers, Fremont Investment & Loan, The U.S. Open, Healthcare Partners, Cristel David Broadcasting, Wilshire Holdings Corp., Behavioral Health Services, INN8DESIGN, and more. We will forever be grateful to Holly for consistently delivering clean and compelling design work to the SBFC project and our numerous health care clients. Wishing her all the best and many adventures in her retirement. 



Katie McIntire

Manager, Research and Quality Assurance (2017 - 2018)

Katie joined LSM in October, 2017 and has had a lasting impact in the quality management of client projects.  A graduate from the University of Southern California with a B.A. in English and a minor in cinema studies, Katie has an eye for detail and organization, working to proofread and manage content and engagement tracking for the SBFC project, as well as assisting with strategic plans for LSM clients. We wish her well as she pursues a graduate degree in the health sciences.

A Flexible Team

When needed, we have a team of exceptionally talented independent contractors, from photographers to printers, who are available under the LSM umbrella. This approach allows us flexibility in assembling the best team for each client's unique needs, goals, and budget.